Soul Mega / Brand resources

MAKE IT
SOUL MEGA.

Make good things together.

Updated October 29, 2026

Get the logos

01 / Logo downloads

Black on light. White on dark.

Horizontal lockup

Black SVG White SVG

Replacement pending

Stacked lockup

Use horizontal until updated.

North Star

Pair with the Soul Mega name.

Black SVG White SVG

02 / Identity standards

Minimum clear space.

X = North Star height.

Keep ½X clear around the entire logo, including trim edges.

Measure X from the star within each lockup.

Measure artwork, not canvas.

X = North Star height

Preserve proportions. No effects or redrawing. Keep backgrounds clean and text legible.

03 / Color palette

Lead with black and white.

Neutrals balance. Lime lifts.

Black

#000000

White

#FFFFFF

Bone

#F4F1EA

Charcoal

#2F2F2F

Gray

#8A8A8A

Lime

#82BD4A

Preserve product colors.

Screen HEX. Confirm print colors.

04 / Typography & voice

Type & voice.

Druk Wide

Bold headlines.

Hanken Grotesk

Everyday copy.

Supporting type

Follow supplied templates.

Use licensed fonts.

How we sound

Direct. Curious. Inviting.

How we show up

Real moments. Approved photos.

05 / Partner essentials

DC craft beer. Good reasons to gather.

Embody Greatness.

Beer	Style	ABV	Can
Worldwide	American Pale Ale	5.5%	12 FL OZ
Metropolis	India Pale Ale	6%	12 FL OZ
Mega Lager	Rice Lager	4.5%	12 FL OZ

Let’s connect.

Elliott Johnson
Press, partnerships, assets.

Email Elliott

Usage notes

Send use, format, and deadline. Get approval for artwork changes and co-branding.